Revenue Assurance For High Volume Ad Inter-Mediation Transaction

Case Study Data Analytics

Build a cloud based solution to collect high volume video ad traffic data and to optimize ad placements based on user demographics and content context


Client was an ad and content inter-mediation company with very high volume transactions

Required 1) a cloud based solution to log ad placements, views and revenues and 2) prevent revenue leakage

Complexity contributed by perceived technical difficulties to correlate revenue with ad and contents

AWS was chosen as the cloud platform and operational expenses as a function of future increases in transactions were extensively studied

Client also needed supporting functions that required integration with their existing platforms


High Volume transactions that span cloud and existing infrastructure can pose a significant architecture challenge


Cost effectiveness of the architecture – a key for such solutions

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